Welcome to the Institute for the Fiduciary Standard!

The Institute is a nonprofit formed in 2011 to benefit investors and society through its research, education and advocacy of the fiduciary standard’s importance to investors, our capital markets and economy.

Six key fiduciary duties embody the fundamental elements of an investment fiduciary’s responsibility.

These duties are:

  • Serve the client’s best interest
  • Act in utmost good faith
  • Act prudently – with the care, skill and judgment of a professional
  • Avoid conflicts of interest
  • Disclose all material facts
  • Control investment expenses





Schwab Ad Targets Costs of
Opaque Brokerage Fees and Expenses


July 1st – In another of its 30′ TV ads in its “Accountability” campaign, Charles Schwab hits the jackpot in deftly handling opacity around fees and expenses. In just seconds the ad speaks volumes about why not clearly reporting the total investment costs clients pay for brokerage or advisory services can be harmful…. and why the industry must do better to help restore investor trust. The ad is here.  


Get Involved

The Institute for the Fiduciary Standard doesn’t have formal membership, as it isn’t a membership association. It is a non profit, a private foundation. But, we need the involvement of all those willing to help–in any capacity! Learn more here.
bob monks

Frankel Fiduciary Prize
December 10, 2013 — Robert A G Monks received the Frankel Fiduciary Prize
for advancing fiduciary principles in public life at a Washington symposium. Speakers included Jack Bogle, and Ralph Nader. Learn more here.


May 13, 2014 -Fiduciary Institute to Craft Fiduciary Best Practices That Investors Want. (Press Release)

May 1, 2014 -Frankel Fiduciary Prize Selection Committee seeks nominations for Frankel Prize, which honors individuals who make ‘significant contributions to fiduciary principles in public life.’ (Press Release)

March 26, 2014 -John C. Bogle Legacy and Knut Rostad speak at the Museum of American Finance. Read more here